Lena Tsybulenko - Product Designer, mobile app designer, front-end developer

Splity:
Group Expenses

Track and share roommate & travel expenses with others

15Kdownloads

220reviews

Competitors analysis

Case 1. Splitwise App

Pros and cons

Shared groups, syncronization

Multiple groups

Activity, chat options

Add group photos, expense photos

Complicated UX

UI elements are very tight

UI looks outdated

Too much small texts

Many options to fill create cognitive load

Case 2. Finsplit App

Pros and cons

Distinguished group icons

Clean UI

Shared groups, syncronization

Distinguish debts info

Complicated add expense screen

Many options to fill create cognitive load

Too much small texts over all interface

Case 3. Split App

Pros and cons

Minimalistic UI

Clear expenses screen

See who owes whom clearly

Shared groups, syncronization

Poor contrasts

UI elements are very tight

Here are some potentional users profiles

Sex:
Male
Age:
29
Situation:
Travels with girlfriend and two more friends
Problem:
When we rent a house in Portugal I’ve paid for its rental and guys paid for car rental. It’s tough to calculate everything on the go
Goals:
To get known of who finally owes whom

Sex:
Female
Age:
23
Situation:
Travel with friend
Problem:
Someone often pays for both and it’s a mess of payments and I can’t remember who pays for what
Goals:
Keep track of all expenses

Sex:
Female
Age:
27
Situation:
Share a room in Los Angeles with friend
Problem:
Sometime my roommate pays bills, sometimes I do that. We fix all the payments on a paper sheet, but once we get lost this sheet and it was such a problem
Goals:
To keep track of payments

Sex:
Male
Age:
28
Situation:
Travel with group of 6 to 8 people
Problem:
When we got a trip to Europe by car and there were situations that the driver paid for toll roads. Also I paid for the villa that we rent for all the group
Goals:
To track expenses and see who owes whom

Resume

Average user persona is young human who travel with friends or collegues and need to split expenses and see who owes whom.